Welcome to our 'Pink is the New Blue' campaign

to help you learn about bullying and being a good mentor

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Pink is the New Blue


Mentoring Young Kids About Bullying






The Police Association of Ontario and Kids Now (www.kidsnowcanada.org) have partnered in the rolling out of a mentoring program called “Pink is the New Blue” which will encourage the mentoring of elementary school aged kids on the issue of bullying.  Police officers are often called when there has been a problem with bullying but can also play a positive, proactive part in creating more awareness about the issues of bullying and mentoring young teens and pre-teens towards healthy solutions.


Kids Now is best known as a free, after-school mentoring program for grades 7 & 8 where key life skills related to bullying are taught by volunteer coaches right in the school.  Kids Now strongly believes that one of the best ways to prevent bullying is to help young people to achieve more self-confidence, self-esteem and positive self-view.  When we are feeling good about ourselves, we are much less likely to be bullied or to exhibit bullying behaviour.


The program will provide information about bullying, links to resources and an online questionnaire that will help you assess how well you understand the issues involved.  You can also upgrade your skills as a mentor so that you can join in and be part of the solution for young people.





•           Bullying is an intentionally harmful behaviour. It involves the use of verbal taunts, name calling, physical injury,

            damage to property, rumour spreading, shunning or ridicule. It is repetitive and persistent. Bullying causes the victim

            to feel helpless and unable to put a stop to it. Victims are left feeling scared, lonely and their self-esteem is

            significantly harmed.




•           Race, Religion, Culture: These are the most common forms of bullying. The bully focuses on how the target is

            different in some way, aiming to degrade based on physical appearances and beliefs.

•           Homophobic Bullying: Bullying motivated by prejudice against a person’s actual or perceived sexual orientation or

            gender identity.

•           Cyberbullying:  This is usually done via mobile phones and the Internet, and it’s an extension of face-to-face bullying.

            Cyberbullying invades the home and personal space, messages are electronically circulated, the size of the audience

            is larger, and the bully can be anonymous. (Defined by Digizen.org)

•           Special Educational Needs & Disabilities: These are intentionally harmful behaviours against children who have

            learning difficulties or disabilities that make it harder for them to learn or access education than most children of the

            same age.




            While both children and adults can say or do things in the moment that are hurtful, these comments or actions are

            often said or done in anger and are quickly regretted.  This is not bullying unless such comments or actions are

            repeated persistently with the purpose of causing harm over time.